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BeIN Sports has strengthened its basketball portfolio in France by securing the rights to broadcast the FIBA EuroBasketmen’s national team tournament. The […]

NASCAR has announced a landmark partnership with Anduril, a cutting-edge defense technology company, as the presenting sponsor of the NASCAR San Diego

The England women’s rugby union team, known as the Red Roses, has entered into a landmark partnership with Barbie —

BoyleSports has taken another major step in its UK expansion strategy by becoming the official sponsor of TNT Sports’ coverage

Guild Esports, the UK-based esports venture co-founded by soccer legend David Beckham, has reportedly been listed for sale through an

Sky has announced what it describes as the largest-ever Premier League sponsorship deal, just ahead of the new season, which kicks

Manchester United has entered a multi-year partnership with UK-based fintech company Sokin, naming the firm as the club’s Official Global Business Payment

For the first time in Olympic and Paralympic history, competition venues will feature corporate naming rights, marking a significant departure