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Brazilian giants Flamengo have announced the largest sponsorship deal in Brazilian football history, signing a three-year agreement with betting operator Betano. The deal, valued […]

UK pay-TV leader Sky Sports has strengthened its grip on elite golf broadcasting, extending its long-term rights agreement with the United States Golf

Global footwear brand Crocs has announced a multi-year partnership with the National Football League (NFL), unveiling the NFL x Crocs Collection just in time for

International broadcaster ESPN and parent company Disney are facing a major legal challenge after California-based tech start-up SportsBubble filed a lawsuit accusing the media giants of

By 365247 Media | Source: Sponsoryltix The global sports sponsorship landscape in 2025 is defined by three names: Nike, Adidas, and

A brand-new Premier League season has kicked off, and Sky Sports is looking to make as much of an impact

Football podcasts have become an inseparable part of the modern fan experience. Whether it’s former players sharing behind-the-scenes stories, tactical

SailGP, the premier global sailing competition, has strengthened its long-term future by extending hosting agreements across several key international markets,

The Bundesliga has taken another major step in strengthening its international presence, securing a four-year broadcast extension with United Media across nine

The Rugby League Ashes is set for a long-awaited revival after more than two decades, and Australian fans will be