The Australian and Queensland Governments have formally signed the Intergovernmental Agreement (IGA) that will govern delivery of the A$7.1 billion infrastructure package for the Brisbane 2032 Olympic […]
Brisbane 2032 Secures A$7.1bn Venue Deal with Intergovernmental Agreement Read More »
The National Football League (NFL) and Microsoft have announced a multi-year partnership extension, designed to integrate AI technology across sideline, game operations, and business functions.
NFL and Microsoft Extend Partnership to Usher in AI-Powered Future of Football Read More »
The PGA TOUR has announced the creation of a new Future Competition Committee, tasked with reshaping how professional golf delivers value to fans,
PGA TOUR Forms Future Competition Committee to Redefine Golf’s Competitive Model Read More »
Formula One has generated an estimated $665 million in sponsor media value across the first half of the 2025 season,
Formula One’s Sponsorship Value Surges to $665M in H1 2025 – What It Means for Brands Read More »
Based on reporting by Sportcal. The headline On August 11, shortly after merging with Skydance, Paramount secured the U.S. media rights to the UFC in a
Paramount’s $7.7B UFC Deal Ends the U.S. PPV Era — What It Really Means for Sports Media Read More »
Arsenal FC has announced a landmark two-year global agreement with Coca-Cola, making the beverage giant the club’s Official Soft Drinks Partner.
Arsenal Strikes Global Partnership with Coca-Cola Read More »
Credit: Financial Times The All England Lawn Tennis Club (AELTC), organisers of Wimbledon, are turning their focus to India as
Wimbledon Eyes India: Cricket, Culture, and the Next Big Growth Market Read More »
Tottenham Hotspur has announced a new partnership with BOSS, naming the German fashion house as the club’s Official Fashion Partner for the 2025/26
Tottenham Hotspur Partners with BOSS as Official Fashion Partner for 2025/26 Read More »
Spanish soccer’s top division, LaLiga, has reinforced its commercial and cultural presence with a series of new and renewed partnerships, highlighting
LaLiga Strengthens Global Footprint with Iberia, BetKing, and Airbnb Partnerships Read More »
The ATP Tour has announced a new global content partnership with TikTok, designed to expand tennis’s reach among younger audiences and position the
ATP Tour Partners with TikTok to Engage Gen Z and Millennial Fans Read More »
