Joe Tsai Backs Asian University Basketball League in Bid to Replicate “March Madness” in Asia
Credit: Financial Times Alibaba chair Joe Tsai, one of the most prominent figures in China’s tech and sports investment landscape, […]
Ashvir Singh Johal Becomes First Sikh Manager in British Football at Morecambe
A historic moment for British football unfolded this week as Ashvir Singh Johal was confirmed as the new manager of
Ashvir Singh Johal Becomes First Sikh Manager in British Football at Morecambe Read More »
Global Sportswear Giants – Who’s Winning the Market Race?
Sportswear is no longer just about performance and lifestyle. It has become one of the most powerful sectors in global
Global Sportswear Giants – Who’s Winning the Market Race? Read More »
Champions League Playoffs: The €500M Financial Earthquake
By Federico Mari. The Champions League playoffs kicked off last night, and over the next seven days, the stakes go far beyond
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CazeTV and OneFootball Join Forces to Target Digital-First Football Fans
CazeTV, the Brazilian sports streaming platform run by streamer Casemiro Miguel, has struck a new partnership with OneFootball, aimed at scaling both
CazeTV and OneFootball Join Forces to Target Digital-First Football Fans Read More »
Washington Commanders Secure First-Ever NFL AI Naming Rights Deal with BigBear.ai
The Washington Commanders have unveiled BigBear.ai as the new naming rights sponsor of their training facility in Ashburn, Virginia, ahead of the 2025 NFL season.
Washington Commanders Secure First-Ever NFL AI Naming Rights Deal with BigBear.ai Read More »
WWE Moves Premium Live Events from Peacock to ESPN Early, in Landmark $1.6B Deal
WWE has accelerated its transition to ESPN, moving its premium live events (PLEs) from NBCUniversal’s Peacockstreaming service almost five months ahead of schedule. The shift
WWE Moves Premium Live Events from Peacock to ESPN Early, in Landmark $1.6B Deal Read More »
Sportdigital Extends Eredivisie Rights in Germany Through 2028
Sportdigital Fussball, the German sports broadcaster, has renewed its long-standing rights deal for the Dutch Eredivisie, ensuring coverage of the top-tier
Sportdigital Extends Eredivisie Rights in Germany Through 2028 Read More »
Premier League Clubs Expand Sponsorship Portfolios Early in 2025-26 Season
As the 2025-26 Premier League season gathers pace, several clubs are strengthening their commercial portfolios with new partnerships across nutrition, technology, energy,
Premier League Clubs Expand Sponsorship Portfolios Early in 2025-26 Season Read More »
DAZN Expands Freemium Offering with Saudi Pro League Content Hub
DAZN has struck a multi-year partnership with the Saudi Pro League (SPL), further boosting its free-to-air “freemium” tier. The two-year agreement will see DAZN
DAZN Expands Freemium Offering with Saudi Pro League Content Hub Read More »