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Everton Football Club has confirmed a landmark five-year partnership with Pepsi MAX, naming the global brand as a Founding Partner of […]

Indiana Fever guard Caitlin Clark has added another milestone to her rapid rise: she is now officially a Nike signature

In a sports and business landscape where brand loyalty is increasingly difficult to secure, Deutsche Telekom and FC Bayern Munich

Fans hoping to show their support for England’s Red Roses at the Women’s Rugby World Cup have been left frustrated,

By Reuters The Pinault family, one of Europe’s most influential business dynasties, is weighing options for its stake in Puma SE, according

In one of the most significant consumer goods deals in recent years, Keurig Dr Pepper (KDP) has announced an $18 billion acquisition

Credit: The Athletic A landmark shift is happening in global media. According to Nielsen, for the third consecutive month in

In January, Polish club Pogon Szczecin was on the brink of collapse. Players were unpaid, vendors were walking away, and the club’s

In the race to announce new sponsorship deals, many rights-holders overlook the most important indicator of commercial health: how long their

Credit: SportBusiness Fanatics, the global leader in licensed sports merchandise and digital sports commerce, is experiencing record-breaking growth in Australia and