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British sportswear brand Castore has completed the acquisition of Belstaff, taking 100% ownership of the heritage lifestyle label. As part of the transaction, INEOS, […]

CREDIT: DYM from Sportsverse The unveiling of Caitlin Clark’s Chanel-coded signature Nike logo has once again highlighted a growing trend in global

Credit: Ministry Of Sport Rugby Australia has entered into a three-year partnership with AG1, a leading functional nutrition company, in a

CREIDT: Sportcal International sports marketing giant IMG has renewed its agreement with the Saudi Pro League (SPL) to continue distributing the competition’s worldwide media

Global wrestling powerhouse WWE has announced a new wide-ranging collaboration with French football giants Paris Saint-Germain (PSG), as the brand prepares for its

US-based investment platform Monarch Collective is reportedly close to acquiring a significant minority stake in West Ham United’s women’s team, a move that

Global sports streaming platform DAZN has finalized a sublicensing deal with ESPN to bring top-tier U.S. college football and basketball to audiences in the

McLaren has confirmed that long-term partner Mastercard will take on the role of official naming partner from the 2026 Formula 1 season,

The Football Association (FA) has announced a landmark partnership with EA SPORTS, naming the gaming giant as the official football video

Credit: Insider Sport The fight against illegal streaming has become one of the most pressing issues in European football, and