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The worlds of entertainment and sport have never been closer. With contracts soaring into the hundreds of millions and athlete […]

The English Football Association (FA) has charged Chelsea FC with 74 alleged breaches of its regulations relating to agent payments, intermediaries, and third-party investment in players.

Chinese technology brand Tecno has renewed its sponsorship of the Asian Football Confederation (AFC), confirming its position as one of the key commercial

Real Madrid have announced a five-year partnership with the Melitta Group, the German, family-owned coffee brand, as their official coffee sponsor. Under

CVC Capital Partners, one of the most influential players in private equity, has officially launched its Global Sport Group, a $14

The NFL’s 2025 season opened in emphatic fashion—not just on the field, but in the broadcast booth. Across all four of its

A new study by Oliver & Ohlbaum (O&O) Associates has painted a stark picture of rugby union’s commercial health. While more than 800

At Goldman Sachs’ telecom conference in San Francisco, Mark Shapiro, president and COO of TKO Group Holdings, offered rare insight into the

Unrivaled, the 3-on-3 women’s basketball league founded by Breanna Stewart and Napheesa Collier, has announced its first expansion. After a successful debut in

Major League Baseball (MLB) and Fear of God have announced a multi-year partnership, marking one of the most notable collaborations yet between a