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The Formula One Las Vegas Grand Prix has confirmed a five-year extension of its founding partnership with MGM Resorts, securing the […]

Credit: Sports Business Journal Italian Serie A side Como 1907 has announced the launch of Como Ventures, a new startup accelerator program developed

Boston Legacy Football Club, one of the National Women’s Soccer League’s (NWSL) newest entrants, has taken a major step forward

The National Women’s Soccer League (NWSL) continues to ride a wave of growth, announcing an expanded set of domestic rights

LIV Golf has secured a landmark title sponsorship deal with HSBC, marking the first time in its short but disruptive

The Los Angeles 2028 Olympic and Paralympic Games have secured another global powerhouse brand. Starbucks has officially been announced as

When Netflix entered live sports with boxing, it was treated as an experiment. Could the subscription streaming giant really disrupt

The Baller League is not just a new soccer competition—it’s a go-to-market case study for how to win Gen Z

In May 2025, Italy passed Law No. 74/2025, amending its long-standing citizenship framework (Law No. 91/1992). For decades, Italy’s ius

When WhatsApp partnered with Mercedes F1, they didn’t settle for a logo on a car or a few social media