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The Australian Football League (AFL) is preparing to trial a new fan experience this weekend that could reshape how audiences engage with […]

Sky New Zealand has secured the rights to broadcast Formula 1 until at least 2028, following a new three-year extension that cements its

Sale Sharks have unveiled a new multi-year partnership with CorpAcq, which will see the Salford Community Stadium rebranded as the CorpAcq Stadium beginning

Genius Sports has taken a decisive step in expanding its media and data capabilities with the acquisition of Sports Innovation Lab

Credit: Sports Industry Group, Interview with Rob Kelly, Strategy Director, Little Dot Sport For years, sports marketers in the UK

For years, U.S. sports broadcasters have relied on prescription-drug marketers to underwrite live rights, shoulder make-goods, and pay premiums for

Sports organizations are moving beyond a linear “acquire → convert → retain” model. The new playbook is omnichannel: a continuous, mobile-led

Credit: Reuters As per Reuters, Strava, the San Francisco-based fitness tracking platform, is preparing for a potential U.S. initial public

BMW has announced a multi-year extension of its partnership with Carlos Alcaraz, securing the reigning World No. 1 as a global

The SailGP global sailing series has announced the arrival of its 13th team, Artemis Racing from Sweden, ahead of the league’s 2026 season. The