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For sports properties and executives looking to future-proof sponsorship, athlete IP is no longer a patch on the jersey—it’s a […]

This weekend, more than 80,000 fans will pour into San Francisco’s $1.4 billion Chase Center. But they aren’t there to

In modern football, financial strength increasingly depends on more than ticket sales, TV rights, or sponsorships. Clubs are becoming technology

Sponsorship has always been a cornerstone of sports marketing, but proving its true return on investment (ROI) has often been

Arsenal Football Club has confirmed a significant shake-up of its boardroom, with four new figures joining to strengthen the club’s

In a world dominated by social media, the boundary between athletes and influencers is blurring faster than ever. The rise

La Liga has published the updated squad cost limits for the 2025-26 season, and the numbers paint a clear picture:

Credit: The Athletic Manchester United have borrowed a further £105 million ($142.3m) to fund their summer transfer activity, increasing their revolving credit

Netflix’s march into live sports has reshaped the conversation around the future of media rights. Having already struck landmark deals

Brazilian football is at a fascinating crossroads. The game is booming commercially, with revenues hitting record highs, yet the industry