Olympic 100m champion Noah Lyles has officially entered the entertainment business, and he’s not easing into it—he’s sprinting. Lyles has teamed up […]
In a move that further embeds PepsiCo into the global motorsport ecosystem, Gatorade will officially become a performance and hydration partner of
Gatorade Accelerates into F1 Academy as a partner. Read More »
In a move that signals a new era for one of golf’s most storied institutions, Brian Rolapp, the NFL’s Chief Media
A new study by women’s sports agency Parity has confirmed what progressive marketers have been betting on: female athletes aren’t just brand ambassadors—they’re
A newly released 2025 Global Sports Report by Nielsen Sports confirms what many marketers have sensed: soccer is not just the world’s most
Why Soccer Sponsorships Are a Golden Opportunity for Brands? Read More »
In a strategic move that fuses travel, culture, and sport, Airbnb has joined forces with FIFA to become a key sponsor across
Airbnb and FIFA Team Up to Redefine the Fan Experience at Global Tournaments Read More »
Volkswagen of America is driving soccer forward—literally and culturally. In a bold step to promote greater inclusion and visibility across all
Volkswagen Expands the Game: New Campaign Champions Inclusive Soccer Across the U.S. Read More »
The worlds of haute couture and elite football have just taken a historic leap forward. In a groundbreaking move, Louis Vuitton has
College athletes fought for decades to earn from their name, image, and likeness (NIL). In 2021, the NCAA finally gave in.
Formula 1 Academy, the all-female single-seater racing series, has inked a multi-year global sponsorship deal with Wella Professionals, the world’s No.1
F1 Academy x Wella Professionals: A Bold Beauty Move in Motorsport Sponsorship Read More »
