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The IPL 2025 final will be remembered for more than just Royal Challengers Bengaluru’s long-awaited triumph. It also delivered a […]

The convergence of traditional sport and competitive gaming has reached an inflection point — and at the heart of it

Credit: Inspired by SportVerse by Daniel-Yaw Miller In an era where athlete-brand collaborations are measured not just by sales but

Credit: ET BrandEquity | By Vaishal Dalal In a world where attention spans are shorter than a T20 innings, brands

In an era where fashion, sport, and futurism are blending into a single design philosophy, Oakley is quietly building a blueprint that

Baller League is a six‑a‑side indoor football competition that launched in Germany in 2024 and expanded to the UK in

Credit: Original reporting by Sportcal In 2025, the eyes of the global football ecosystem will turn to the United States,

Michael Johnson’s track league pauses early to focus on sustainability and scale Michael Johnson’s ambitious athletics project — Grand Slam Track

A Strategic Leap into Sports Streaming Supremacy Coupang Play, South Korea’s rapidly growing OTT platform, has landed a major win

In a move that underscores the rapidly shifting dynamics of global football media, DAZN has partnered with IMG to power its worldwide