Carlos Alcaraz, the reigning French Open champion and one of tennis’ most electric talents, has joined evian as the brand’s newest Global Brand […]
Carlos Alcaraz Named Global Ambassador by Evian Water Read More »
In a standout fireside chat at the APOS 2025 Summit in Bali, Sanjog Gupta, CEO – Sports & Live Experiences at
Paris Saint-Germain (PSG) has entered a new era of AI-powered fan engagement through a cutting-edge partnership with U.S.-based tech firm CrowdIQ, signaling a shift
PSG x CrowdIQ: Turning Stadium Roars into Strategic Intelligence Read More »
The PGA of America has officially extended its multi-year partnership with American Airlines, reinforcing a strategic collaboration that goes far beyond transportation. The
PGA of America Extends Strategic Alliance with American Airlines Read More »
Real Madrid, one of the most prestigious names in global sport, has announced a major new sustainability-driven partnership with Positec, the
Real Madrid Signs Strategic Sustainability Partnership with Positec’s Kress & Worx Read More »
In a move that fuses basketball, blockchain, and cross-continental ambition, the San Antonio Spurs have unveiled Ledger, the Paris-based digital asset security firm,
In a move that blends elite sport, youth appeal, and long-term wellness messaging, Danone has officially named Spanish tennis sensation Carlos
Brentford FC is closing in on a minority investment deal that could significantly reshape its future. According to The Athletic, English filmmaker Matthew
From the Big Screen to the Premier League: Brentford Nears Strategic Investment Deal Read More »
In a significant move that underscores the growing global interest in women’s football, ESPN has renewed its media rights deal
ESPN Secures Women’s Euro Rights Across Latin America in Landmark UEFA Deal Read More »
More than four years after initially agreeing to purchase the Minnesota Timberwolves, Marc Lore and Alex Rodriguez have finally secured
