The Association of Tennis Professionals (ATP) has announced its largest-ever player profit-sharing payout, with $18.3 million to be distributed from the 2024 ATP Masters 1000 season. This marks a 177% jump from the $6.6 million shared in 2023 and reflects the growing financial strength of men’s professional tennis.
The profit-sharing pool comes from the combined net profits of the nine annual Masters 1000 tournaments, which operate under a 50-50 revenue split between players and tournament organizers. Earnings are allocated based on individual performance across the season’s events.
When added to record Masters 1000 prize money of $261 million and the four Grand Slam payouts, total ATP player compensation for 2024 reached a new milestone of $378 million.
Additional Revenue Growth Across Tours
The ATP also reported historic earnings in other tiers of the professional circuit:
- Challenger Tour: $28.5 million distributed to players in 2025 to date — up 28% year-on-year.
- ATP 500 Series Bonus Pool: $3 million paid out — a 131% increase on 2024 levels.
Profit Sharing as Part of Long-Term Strategy
The ATP’s profit-sharing framework was introduced in 2022 under the OneVision strategic plan, designed to build a sustainable financial model for the sport over the next three decades. This initiative included mandatory tournament financial audits, giving players unprecedented transparency into event revenues and expenses.
The agreement, which runs until 2053, also guarantees annual Masters 1000 prize money increases of 2.5%. If tournaments report a loss, base prize levels remain protected.
ATP Chair Andrea Gaudenzi said the results validate the approach:
“This is exactly what profit sharing was designed to do — ensure players and tournaments share equally in the sport’s financial upside. $18.3 million is a huge milestone, and proof that aligning interests creates long-term value.”
365247 Media Insight
The ATP’s record profit-sharing figures highlight the commercial growth potential of elite sports properties when stakeholders collaborate under a transparent, performance-based revenue model. For rights holders, the lesson is clear: sustainable growth isn’t just about increasing headline prize money — it’s about creating shared value ecosystems where athletes, organizers, and partners benefit in tandem.
Partner With Us
Want to feature your brand, business, or service on 365247 — Whether you’re looking to sponsor, collaborate, or build presence within our ecosystem, we’d love to explore it with you.
Submit your Interest Here
Credit: O’BRIEN- TENNIS PHOTO NETWORK
