Alex Morgan, celebrated two-time World Cup champion and Olympic gold medalist, has transitioned from star player to investor, joining the ownership group of San Diego Wave FC. This marks a significant milestone for both Morgan and the club she helped propel to success.
Having spent over a decade competing at the highest levels of professional and international soccer, Morgan’s final chapter as a player was with San Diego Wave FC. She played a pivotal role in the team securing the NWSL Shield in 2023, establishing herself as a foundational figure for the relatively new franchise.
For Morgan, San Diego represents more than just a club—it’s home. Here, she’s raising her family and is committed to fostering growth in women’s sports beyond her playing days. Her decision to invest in Wave FC is a natural extension of her belief in the club’s mission and potential to influence the future of the game.
Morgan’s impact on the field has been remarkable. She was one of the earliest signings of the Wave and enjoyed a standout season in 2022, netting 16 goals and capturing the Golden Boot award. That performance revitalized her presence on the US Women’s National Team, where she retired as the fifth-highest scorer in history with 123 goals in 224 appearances.
Her investment journey began even before retiring from professional play. Morgan has demonstrated a forward-thinking mindset, preparing for life beyond soccer by engaging in ventures that support women’s sports. She is also an investor in Unrivaled, the newly launched women’s 3-on-3 basketball league, signaling a broad commitment to elevating female athletes.
The discussions about joining San Diego Wave FC’s ownership circle started last year, and Morgan’s commitment reflects her long-term vision. The club is primarily controlled by the Leichtman-Levine family, who valued the franchise between $113 million and $120 million following their acquisition last year—a valuation that briefly set a new NWSL record.
While the exact size of Morgan’s ownership stake remains confidential, her involvement aligns her with other minority investors and private equity backers, such as Monarch Collective, which holds interests in multiple NWSL teams.
Lauren Leichtman, controlling owner of the Wave, praised Morgan’s leadership and advocacy, highlighting how Morgan’s role as an investor continues her dedication to building a meaningful, community-centered soccer organization.
Morgan has been outspoken on player welfare and was vocal about concerns related to workplace culture within the club, underscoring her commitment to fostering a positive and inclusive environment.
As an investor, Morgan envisions the Wave as a club that attracts talent, excites fans, and reflects the vibrant community it represents. Her transition from elite athlete to stakeholder exemplifies a growing trend of former players shaping the future of women’s professional sports from the boardroom.
Morgan joins peers like Lauren Holiday in investing in the league, demonstrating that the passion and leadership cultivated on the field continue to drive progress and growth within the sport.
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