The 2025 French Open wasn’t just a tournament—it was a cultural moment. As Carlos Alcaraz and Jannik Sinner went head-to-head in a gripping five-set final, fans around the world were glued to their screens. The result? A broadcast milestone not seen in over a decade, and a clear reminder of tennis’ power to capture hearts, headlines, and household attention.
Viewership Soars to Record-Breaking Heights
According to Médiamétrie and reported by L’Équipe, the men’s final averaged 5.5 million viewers on France 2 and France 3 combined—the highest average since the iconic Nadal-Federer final in 2011.
- Peak moment? 9.5 million viewers tuned in for match point on France 3
- Market share? A staggering 46.8% of all French TV audiences were watching
- That’s nearly 1 in every 2 TVs in France locked into Alcaraz vs. Sinner
On the women’s side, Coco Gauff’s comeback win over Aryna Sabalenka also delivered major numbers:
- 3.15 million average viewers on France 2
- Peaked at 5.1 million at match point
- Captured 40.5% of audience share, making it the most-watched women’s final since 2005
These numbers confirm it: Tennis is not just back—it’s booming.
Why This Matters for Brands, Broadcasters & Rights Holders
The viewership surge from Roland-Garros 2025 reveals a powerful trend: when storylines peak and stars collide, tennis delivers elite-scale reach.
For sponsors, this means:
- Mass visibility in brand-safe, emotion-rich environments
- Cross-gender appeal that few sports can offer
- Live, appointment-viewing in a fragmented, on-demand media world
For broadcasters, it’s a signal to:
- Double down on marquee matchups
- Invest in storytelling and build-up narratives
- Package tennis as an always-on entertainment property, not just a two-week event
At 365247 consultancy, we help rights holders, sponsors, and broadcasters translate moments like these into scalable strategy:
- Sponsorship valuation & media ROI modelling
- Market-specific audience mapping & targeting
- Content formats & brand storytelling for Gen Z & digital-first platforms
- Broadcast-rights advisory & packaging innovation
Whether you’re a brand looking to enter tennis, a broadcaster aiming to maximise viewership or a federation seeking to scale commercial impact, we bring the tools, insights, and network to unlock value.
Want to build brand resonance in live sports?
Curious about how to activate around Alcaraz, Gauff, or the next global moment?
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IMAGE: Getty Images
