Formula E has recorded a landmark year of growth, with its global fanbase reaching 422 million by the end of Season 11 (2024–25) — marking a 13% year-on-year increase and an overall 38% rise since Season 8. The milestone cements the all-electric championship as one of the fastest-growing properties in global motorsport.
Global Reach and Engagement at Record Highs
According to independent analysis, 58% of Formula E fans are now categorised as “highly engaged”, reflecting a 9% rise from the previous season. Engagement is especially strong in Tier 1 markets — the US, China, UK, and Germany — which together represent 37% (158 million) of the global fanbase.
The championship’s cumulative TV audience reached a record 561 million in Season 11, up 17% from Season 10, while the average per-race cumulative audience rose to 33 million (+16%).
Notable regional growth included:
- +41% audience increase in the UK and +12% in Germany year-on-year
- Mexico City E-Prix breaking multiple records, including 46 million total viewers — a 38% increase over the season average — and 10.5 million viewers on CBS for a single race broadcast
Digital Ecosystem Fuels Formula E’s Expansion
Formula E’s digital-first approach continues to pay off:
- Video views surged 47% year-on-year, with Evo Sessions content contributing 42% of total views
- Total impressions exceeded 1.39 billion, up 14% from Season 10
- Social following grew 10%, driven by TikTok’s 37% rise, making it the series’ second-largest platform
- Race-related content engagements increased 28%, with standout growth across Berlin, Mexico, and Jeddah
This digital growth underscores Formula E’s position as a hybrid entertainment property — combining elite competition with creator-led, algorithm-driven content strategies that appeal to younger global audiences.
CEO Perspective: Innovation Driving Audience Growth
Formula E CEO Jeff Dodds credited the league’s success to its balance of innovation and accessibility:
“Season 11’s results are a powerful validation of our strategy — delivering world-class, unpredictable racing in the heart of iconic cities. To achieve a 17% increase in global TV audience and grow our fanbase to over 422 million worldwide is an outstanding feat.”
Dodds also highlighted the GEN3 Evo car, the fastest accelerating FIA single-seater ever built, as a core driver of renewed excitement ahead of Season 12, which will feature the largest calendar in Formula E history.
Looking Ahead: Season 12 and the Road to GEN4
The upcoming Season 12 (2025–26) kicks off on 6 December 2025 in São Paulo, marking the start of an expanded 2025/26 calendar that includes:
- New races in Madrid and Miami’s International Autodrome
- Double-header weekends in Berlin, Tokyo, and Shanghai
- Monaco continuing as the centerpiece with back-to-back races on the iconic street circuit
- A London finale at the ExCeL Arena (15–16 August 2026) — the last outing for the GEN3 Evo before the introduction of the next-generation GEN4 car
Methodology and Verification
The data is independently sourced from Kantar Sport for TV metrics and Emplifi for social analytics.
Additionally, Potentia Insight conducted a global survey of 33,000 adults across 16 markets, certified by the Market Research Society, ensuring the results accurately represent Formula E’s expanding worldwide audience.
365247 Insight:
Formula E’s surge to over 422 million global fans illustrates the new economics of motorsport — one where sustainability, entertainment, and innovation converge. With digital engagement soaring and strategic market expansion on the horizon, the all-electric championship is redefining how a sport grows in the algorithmic, eco-conscious era.
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