The Minnesota Vikings’ 21–17 victory over the Cleveland Browns at Tottenham Hotspur Stadium in London has become the most-watched NFL Network London game ever, drawing a combined 6.4 million viewers across TV and digital platforms.
Record-Breaking Viewership
According to data from Nielsen and Adobe Analytics, the broadcast reached 6.4 million viewers, marking a 21% increase over last year’s Week 5 London matchup between the New York Jets and Vikings, and a 35% rise compared to the 2024 NFL Network International Games average.
The audience peaked at nearly nine million viewers during the closing moments of the game, solidifying the fixture’s position as one of the NFL Network’s most successful international broadcasts to date. In fact, it now ranks as the third most-watched NFL Network International Game ever, underscoring the league’s growing global fan engagement.
Expanding the NFL’s Global Footprint
The game, played at Tottenham Hotspur Stadium, is part of the NFL’s continued international expansion strategy, bringing live American football to one of London’s premier sports venues. With a full-capacity crowd and a strong digital presence, the broadcast reflected the league’s ability to blend in-stadium spectacle with global streaming reach.
The 2025 International Games series continues on October 12, when the Denver Broncos face the New York Jets, also at Tottenham Hotspur Stadium. The matchup will air exclusively on NFL Network and stream across platforms through NFL+, continuing the league’s commitment to delivering global access to live NFL action.
The Broader Media Strategy
The record viewership reinforces the success of the NFL Media ecosystem, which includes NFL Network, NFL Films, NFL.com, NFL+, the NFL app, NFL RedZone, and the free ad-supported NFL Channel. The league’s media expansion — across both linear and digital platforms — is central to its strategy of growing international audiences and enhancing year-round fan engagement.
365247 Insight
This record-setting performance underscores a defining trend in global sports: American leagues are no longer just exporting games — they’re exporting culture. The NFL’s ability to attract nearly nine million viewers for a regular-season game abroad reflects the power of international storytelling, strategic scheduling, and multi-platform distribution.
As the NFL deepens its presence in Europe and beyond, its hybrid media model — combining live TV dominance with digital accessibility — sets a blueprint for how major leagues can scale fandom across borders.
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