FC Internazionale Milano has taken a bold step into the digital broadcasting space with the launch of INTER 24/7, a free ad-supported streaming television (FAST) channel dedicated exclusively to the Nerazzurri. This marks the first initiative of its kind for an Italian football club, underscoring Inter’s ambition to redefine how fans consume club content worldwide.
What INTER 24/7 Offers
The new channel, available on smart TVs, computers, and mobile devices, delivers a continuous stream of Inter content, 24 hours a day, 7 days a week. Fans can access:
- Historic match replays and archival footage.
- Current-season full match replays and highlights.
- Exclusive training clips and magazine-style shows.
- Original programming that blends Inter’s past, present, and future.
Programming will be available in Italian domestically and in English globally, ensuring Inter’s story resonates with both local supporters and its international fan base.
The Tech Behind the Project
The channel was created in partnership with Globant, Inter’s long-term innovation partner in sports and entertainment, and powered by Amagi, a global leader in cloud-based broadcast and streaming technology. Together, they’ve built a platform that merges media accessibility, scalability, and immersive fan engagement.
“INTER 24/7 represents another step forward in our digital innovation strategy,” said Giorgio Ricci, Inter’s Chief Revenue Officer. “We want to bring the Nerazzurri experience closer to fans everywhere, giving them a platform to connect with the club anytime.”
Globant’s Head of Sport Media, Giorgio Tacchia, added: “With INTER 24/7, we leverage technology to transform the fan experience into a stronger and more direct bond with the club.”
A Strategic Move in Fan Engagement
The FAST channel is more than a content hub — it’s a commercial and cultural play. By launching INTER 24/7, the club strengthens its editorial ecosystem, joining Inter TV and the club’s extensive social media footprint to create a fully integrated fan engagement strategy.
The timing also aligns with the broader growth of FAST channels in the entertainment industry, as younger audiences gravitate toward free, always-on platforms that offer both content variety and accessibility.
365247 Lens
Inter’s launch of INTER 24/7 highlights a few critical shifts in football’s digital economy:
- From matchday to every day: Clubs are no longer just competing for fans’ attention during games, but 24/7 against global entertainment platforms.
- Global-first storytelling: By offering the channel in English, Inter reinforces its identity as a global football brand, not just an Italian giant.
- FAST as a revenue frontier: Advertising-driven platforms unlock new sponsorship and commercial inventory, creating incremental income streams outside traditional rights deals.
- Fan intimacy at scale: With constant touchpoints, Inter ensures fans feel connected — crucial for monetization in merchandise, digital memberships, and events.
For other clubs and leagues, the lesson is clear: content is no longer an accessory, it’s infrastructure. Those who build scalable media ecosystems will own more of the fan relationship — and the revenue that comes with it.
With INTER 24/7, Inter Milan isn’t just broadcasting games — it’s broadcasting its identity, every hour of every day. The question is: how long before every top club launches its own FAST channel, and who will use it best to win the battle for global fandom? Let’s talk
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