Virgin Bet has announced a new high-profile sponsorship agreement with TNT Sports for the 2025/26 football season, covering the broadcaster’s exclusive UK and Ireland coverage of the UEFA Europa League and UEFA Europa Conference League.
The deal, which runs from September 2025 to May 2026, will see Virgin Bet branding featured across TNT Sports’ linear broadcasts and digital platforms, placing the betting brand directly in front of fans during midweek European match nights.
Leveraging European Football’s Reach
Virgin Bet, operated by the LiveScore Group under licence from Virgin Group, is positioning the deal as a way to deepen its visibility with engaged football audiences.
Dominic Vye, Marketing Director at Virgin Bet, commented: “Partnering with TNT Sports gives us an incredible platform to put Virgin Bet in front of football fans during some of the biggest nights in European football.”
Mike Rich, Group SVP Ad-Sales and Brand Partnerships at Warner Bros. Discovery, added: “We’re thrilled to welcome Virgin Bet as a sponsor of our exclusive UEFA Europa and Conference League coverage.”
TNT Sports’ Exclusive UEFA Rights
TNT Sports, owned by Warner Bros. Discovery, is the official UK and Ireland broadcaster of both the Europa League and Europa Conference League, with rights to show 342 live matches each season. The broadcaster also holds rights to the UEFA Champions League, consolidating its position as the home of European club competitions.
For Virgin Bet, the partnership provides access to football’s midweek primetime audience across multiple competitions — a powerful way to reinforce its brand at scale during marquee moments.
