The National Women’s Soccer League (NWSL) is changing its approach to growth, shifting from defined expansion rounds to a rolling expansion process. The move reflects the increasing demand from cities, ownership groups, and investors eager to secure a foothold in one of the fastest-growing sports leagues in North America.
From Set Rounds to Continuous Growth
Commissioner Jessica Berman confirmed that the league, which currently features 14 franchises and will soon grow to 16, will now review bids on an ongoing basis rather than through fixed application windows.
“We’ve been through two rounds of expansion, and we pretty much know the universe of people who are interested — there’s more than a dozen of them,” Berman said. “Those conversations are ongoing, and each has a different perspective on timing, investment, and infrastructure.”
This more flexible model is designed to ensure that new clubs are not rushed into existence, but rather launched when market conditions, facilities, and ownership structures are ready to support long-term success.
The Expansion Landscape
The league’s first wave of expansion saw Bay FC and the Utah Royals join in 2024, each paying a reported $53 million franchise fee. Boston Legacy is set to launch in 2026, while Denver Summit FC is preparing for its debut next season.
Looking ahead, potential new markets include Cincinnati, Nashville, Philadelphia, Minneapolis/St. Paul, Atlanta, Jacksonville, and St. Louis — all cities with established sports cultures and growing appetite for women’s soccer.
Leadership and Stability
Berman, who has been central to guiding the NWSL’s growth, is nearing the end of her four-year contract. While her long-term future has yet to be formally confirmed, she has signaled her commitment:
“I joined this league because I believe in the future of women’s sports and professional women’s soccer. That’s all I can say.”
A short-term extension is reportedly expected, ensuring continuity as the league navigates its most aggressive period of growth to date.
Why This Matters?
The NWSL’s move to a rolling expansion model is significant for two reasons:
- Investor demand is outpacing fixed cycles. By opening the door year-round, the league can capitalize on momentum rather than waiting for scheduled rounds.
- Flexibility enables stronger foundations. Expansion is no longer about speed; it’s about sustainability. Cities and owners can align investment and infrastructure before committing, reducing the risk of rushed launches.
Women’s soccer is no longer treated as a speculative play. With rising valuations, record attendances, and increasing sponsorship interest, the NWSL is positioning itself as a premier global league for women’s sport — one that grows at the pace of demand.
