FanCode, India’s leading digital sports platform, has secured the exclusive broadcast rights for the Saudi Pro League (SPL) across India, Bangladesh, Sri Lanka, and Nepal in a landmark four-year deal running from the 2025-26 to 2028-29 seasons.
The agreement also includes coverage of the Saudi Super Cup and the Saudi Kings Cup, bringing fans in South Asia closer than ever to one of football’s fastest-growing competitions.
The first broadcast under this partnership will feature Al Hilal vs. Al Riyadh on August 29, followed by Cristiano Ronaldo’s Al Nassr taking on Al Taawoum.
Scale and Scope of Coverage
As part of the deal, FanCode will stream over 150 matches per season, ensuring at least one Al Nassr fixture is featured weekly. Beyond Ronaldo, the league boasts world-class stars including Karim Benzema, Ngolo Kanté, Sadio Mané, João Félix, Darwin Núñez, Kingsley Coman, João Cancelo, and Theo Hernández — positioning the SPL as a global entertainment product.
Matches will be available across FanCode’s mobile and TV apps, on platforms such as Amazon Fire TV Stick, Samsung TV, Jio STB, OTT Play, Tata Play Binge, and Amazon Prime Video Channels, alongside the FanCode website.
FanCode’s Growing Portfolio
The SPL deal strengthens FanCode’s position as a one-stop digital sports destination, adding to its existing portfolio of LaLiga, the Carabao Cup, AFC tournaments, A-League, J-League, Formula 1, MotoGP, The Masters, Pro Panja League 2025, and more.
Co-founder Yannick Colaco framed the deal as central to FanCode’s ambition:
“With world-class talent competing in the Saudi Pro League, it has become one of the most exciting competitions to watch. Combined with our existing rights portfolio, we are committed to providing South Asian football fans access to the very best of global sport.”
Strategic Implications
At 365247, we view this development as a case study in the shifting power of OTT sports platforms and the global ambitions of emerging leagues:
- South Asia as a Strategic Market
The SPL has correctly identified South Asia’s football audience — digitally savvy, mobile-first, and highly engaged with international stars. This deal represents a gateway into new football economies. - OTT Platforms as Rights Leaders
By outpacing traditional broadcasters, FanCode reinforces that OTT-native platforms are the future of live sports distribution in emerging markets. This allows for flexible packaging, data-driven engagement, and cross-sport bundling. - Star Power as Market Entry
Ronaldo, Benzema, and Mané remain magnets for audience growth. The SPL is leveraging player-led fandom to secure footholds in global markets, a tactic that can accelerate league growth but must be paired with long-term storytelling. - Monetisation and ARPU Growth
The long-term nature of the deal provides FanCode with revenue predictability, while premium football rights help drive higher ARPU (average revenue per user) — critical in South Asia’s competitive streaming landscape.
At 365247 Consultancy, Sports Properties, leagues, and investors unlock India’s fast-growing sports market with strategies built for long-term impact. Beyond rights acquisition, we focus ondigital-first fan engagement models, ARPU growth pathways, and localized market-entry strategies that resonate with India’s unique mobile-led audience. Our frameworks are designed to transform initial entry into the Indian market into a sustainable ecosystem of growth, loyalty, and cultural relevance.
Contact us here to explore how your organisation can leverage digital platforms and global talent to expand into new football markets.
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