World Athletics has officially launched World Athletics+, the new name and identity for its global fan platform previously known as Inside Track. The rebrand reflects the federation’s push to elevate digital fan engagement and provide a central hub for athletics enthusiasts worldwide.
A Hub for Athletics Fans
World Athletics+ continues to serve as the go-to platform for athletics fans, offering free access – with a simple registration – to a wide array of features, including:
- Live Competition Streams: Direct access to watch events as they happen.
- Exclusive Interviews & Features: Behind-the-scenes content showcasing athletes’ stories and preparation.
- Fan Rewards & Experiences: Opportunities to engage more deeply with the sport through unique activations.
Beyond video content, the platform also delivers live results coverage during major championships, allowing fans to follow their favorite athletes and events in real time. By creating a free account, users unlock a more personalized experience across the World Athletics website.
Building on Inside Track
The launch of World Athletics+ builds on the success of its predecessor, Inside Track, which had already attracted a growing global audience. With the new identity, World Athletics aims to strengthen connections between fans and athletes, making the sport more interactive, accessible, and rewarding.
Outlook
As digital engagement continues to reshape the sports industry, World Athletics+ represents a significant step in how athletics is presented to global audiences. By integrating content, results, and fan-centric experiences into one platform, World Athletics is positioning itself to grow its fanbase and enhance storytelling around the sport’s biggest moments.
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MAGE: World Athletics
