The National Football League (NFL) continues to reinforce its dominance as the most valuable property in U.S. sports broadcasting. According to the latest EDO TV Outcomes Report, the league generated $5.2 billion in national television advertising revenue during the most recent season.
Streaming Outpaces Broadcast and Cable
A key finding from the report highlights the effectiveness of streaming-exclusive NFL games. These broadcasts delivered 66% stronger ad performance compared to traditional broadcast and cable games. This indicates that advertisers are finding greater returns on investment through streaming platforms, which offer more precise targeting and increasingly engaged audiences.
Why Streaming Wins
The higher ad performance can be attributed to several factors:
- Engagement: Streaming platforms often attract younger, more digitally native audiences who are more likely to interact with ads.
- Targeting: Advanced analytics and data-driven advertising allow brands to connect with viewers more effectively.
- Convenience: Viewers benefit from flexible access to games across devices, which increases overall consumption.
The Bigger Picture
The NFL’s ability to deliver massive advertising returns underscores its unmatched place in the sports and entertainment ecosystem. For advertisers, the shift toward streaming-exclusive games represents a strategic opportunity to maximize impact, while for the league, it further validates its multi-platform approach to content distribution.
As streaming continues to grow, the NFL’s hybrid broadcast and digital model is expected to remain the benchmark for monetization and fan engagement in global sport.
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