Global Stadium Naming Rights: Top Earners in 2025

Stadium naming rights remain one of the most lucrative sponsorship opportunities in sports, combining brand visibility with long-term fan engagement. As of 2025, a select group of venues leads the way in annual revenue, highlighting the evolving landscape of corporate partnerships.

Top 10 Stadium Naming Rights Deals (Annual Revenue)

1. Crypto.com Arena – $35M (Contract: $700M)
2. BayArena – $32.4M (Contract: $650M)
3. SoFi Stadium – $31.2M (Contract: $625M)
4. Allegiant Stadium – $25M (Contract: $750M)
5. Spotify Camp Nou – $21.6M (Contract: $450M)
6. Etihad Stadium – $20.1M (Contract: $500M)
7. AT&T Stadium – $18M (Contract: $380M)
8. Allianz Arena – $14M (Contract: $400M)
9. Mercedes-Benz Stadium – $12M (Contract: $324M)
10. Signal Iduna Park – $11M (Contract: $250M)

Key Observations

• Crypto.com Arena leads the pack with the highest annual revenue, supported by a substantial $700M contract, reflecting both brand ambition and fan reach.
• Allegiant Stadium has the largest overall contract at $750M, despite lower yearly revenue, indicating a strategic long-term partnership.
• Annual revenue across the top 10 ranges from $11M to $35M, highlighting diverse investment strategies and the growing influence of technology and crypto brands, such as Crypto.com and Spotify.
• The disparity between contract value and yearly revenue underscores different approaches: some brands prioritize immediate visibility, while others secure long-term association with iconic venues.

Strategic Insight

Stadium naming rights remain a critical tool for global brands seeking both exposure and cultural relevance. High-profile venues attract technology, crypto, and lifestyle brands aiming to embed themselves into the fan experience. For sports organizations, these deals provide not only a steady revenue stream but also long-term commercial stability.

Join the 365247 Community

Partner With Us
Want to feature your brand, business, or service on 365247 — Whether you’re looking to sponsor, collaborate, or build presence within our ecosystem, we’d love to explore it with you.
Submit your interest here