Premier League club Arsenal has confirmed a multi-year partnership with Austrian-based cryptocurrency broker and trading platform Bitpanda, naming the company as the club’s Official Crypto Trading Partner.
The agreement aligns with Bitpanda’s entry into the UK market, marking a significant step in its global expansion. As part of the deal, Bitpanda’s branding will feature at the Emirates Stadium — starting from Arsenal’s first home game of the season against Leeds United on August 23 — and will be visible across both the venue and the club’s digital platforms.
Fan-Focused Benefits
Bitpanda customers will have access to exclusive Arsenal experiences, including VIP matchday tickets, invitations to private events, and opportunities to meet former players. The partnership will also include initiatives aimed at educating fans about cryptocurrency and investment tools, helping supporters navigate what remains a relatively new and evolving financial sector.
A Growing Sports Portfolio
This move strengthens Bitpanda’s presence in sports sponsorship, adding Arsenal to a roster that already includes European champions Paris Saint-Germain and Bundesliga champions Bayern Munich.
Leadership Commentary
Bitpanda Co-Founder and CEO Eric Demuth said the company’s UK launch was being made with “strength, scale, and ambition,” adding that Arsenal’s reputation for excellence and loyalty made them the ideal partner for entering one of the world’s most influential financial markets.
Arsenal Chief Commercial Officer Juliet Slot welcomed the collaboration, noting shared values of ambition and progress, and expressed confidence that the partnership would support mutual growth and long-term success.
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