BEEUP, the honey-powered fruit snack brand for active kids and families, co-founded by global sports icon David Beckham and brand builder Shaun Neff, has announced a new partnership with the Inter Miami CF Academy.
The collaboration will see BEEUP support the Academy’s growth by sponsoring games, tournaments, and team events throughout the year — reinforcing its commitment to active lifestyles and youth development.
A Partnership Fueled by Local Talent
Inter Miami CF First Team player Benjamin Cremaschi, a graduate of the Academy and one of South Florida’s brightest young talents, joins the BEEUP roster as a brand ambassador.
At just 20 years old, Cremaschi’s career milestones include:
- First player to rise from MLS NEXT → MLS NEXT Pro → MLS → USMNT debut
- Youngest Inter Miami player to record a First Team assist
- Ranked No. 2 on the 2023 MLS 22 Under 22 list
- Youngest member of the 2024 U.S. Olympic squad
Launching with Community Engagement
To celebrate the partnership, BEEUP hosted a VIP experience at Inter Miami CF Academy, inviting local families for an immersive day at the Florida Blue Training Center. Highlights included:
- A full BEEUP-branded suite takeover
- Skill challenges with Academy players
- Guest appearances from professional soccer player Sydney Leroux and influencers Salomé Andrea and Jessi Malay
Voices Behind the Vision
David Beckham:
“When I speak to young people about playing soccer, I always say the two most important things are to work hard and have fun — and that’s what BEEUP is all about.”
Shaun Neff:
“We’re building something special with BEEUP. This partnership reflects our commitment to keeping kids active and fueling them with real, wholesome energy.”
Lessons for Brands in Youth Sports Partnerships
This collaboration between BEEUP and Inter Miami CF Academy is a case study in aligning brand values with grassroots sports. The approach delivers several strategic advantages:
- Authentic Brand Ambassadors – Leveraging local success stories like Cremaschi builds credibility and emotional connection.
- Integrated Community Activation – In-person events deepen engagement beyond digital marketing.
- Season-Long Visibility – Aligning with the Academy calendar ensures sustained brand presence.
- Cross-Platform Content – Social media, influencer partnerships, and on-site activations create multi-channel impact.
Brands entering the youth sports space should prioritise authenticity, community engagement, and a shared vision for athlete development.
About BEEUP
BEEUP is redefining the kids’ snack aisle with bold flavors, real honey, and clean ingredients — designed for active families. Available at Target, Target.com, and beeupsnacks.com.
About Inter Miami CF Academy
Launched in 2019, the Academy develops elite players across U-12 to U-20 levels, with a direct pathway to MLS and international competition.
Call to Action:
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Contact us today to start building your winning sports marketing strategy.
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IMAGE: Inter Miami CF
