Chelsea and England captain Millie Bright has teamed up with innovative sportswear brand MAAREE to launch a limited-edition sports bra and apparel range — a project built on performance, empowerment, and personal meaning.
The Millie Bright x MAAREE Empower Sports Bra takes direct inspiration from Bright’s own tattoos, incorporating symbols of strength, identity, and growth. On the racerback, the phrase Dream Big serves as both a personal motto and a rallying call for women in sport.
The striking cobalt blue design is accented with gold MAAREE and Millie Bright logos, marking her decorated career: UEFA Women’s EURO 2022 champion, eight FA WSL titles, and six FA Cups.
From Frustration to Innovation
Bright’s partnership with MAAREE stems from her own experience of battling discomfort from poorly fitting sports bras throughout her career. After discovering MAAREE’s founder, Mari Thomas-Welland, and her Overband Technology— designed to reduce upward breast movement — Bright became both an investor and brand ambassador in 2025.
The new collection doesn’t stop at the sports bra. It also features a matching t-shirt and cap, all maintaining the signature cobalt and gold palette. The launch will take place at Style of Our Own (SOOO) in London, a women-focused retail space that champions female-led sports brands.
More Than Just Merchandise
For Bright, this collaboration is about representation and visibility in women’s sport. “To dream it, you have to see it,”she has said — pointing to the growing visibility of women’s sport as a powerful driver for participation and belief.
Thomas-Welland echoes that vision, highlighting the brand’s mission to support and empower women through performance-led design. The collection reflects a shared commitment to authenticity and athlete-led creativity.
MAAREE’s work extends beyond this project, collaborating with athletes such as England Netball shooter Eleanor Cardwell and FC Como, with even tennis icon Serena Williams spotted in the brand’s designs.
365247 Consulting: How We Help Brands Succeed in Women’s Sport
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- Athletes amplify their personal brand and secure impactful partnerships.
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Whether it’s designing athlete-led product launches like MAAREE’s collaboration with Millie Bright, building sponsorship strategies, or crafting digital campaigns, we ensure every move strengthens brand equity while connecting deeply with fans. Let’s talk
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IMAGE: MAAREE
