ESPN has signed Katie Feeney, a 2025 Penn State graduate and one of the most prominent young voices in sports media, to create sports and lifestyle content across its digital and social platforms.
Feeney has built a powerful online presence, amassing over 14 million followers across TikTok, YouTube, Instagram, and Snapchat. Known for her ability to combine behind-the-scenes sports access with personality-driven storytelling, she represents a new breed of sports content creator—one that merges journalism, culture, and entertainment into one engaging package.
At ESPN, Feeney will:
- Lead SportsCenter on Snapchat coverage.
- Produce vertical video content for the redesigned ESPN app.
- Appear on flagship shows including College GameDay, Monday Night Countdown, and Sunday NFL Countdown.
Her style—described by ESPN executives as a blend of on-site access, lifestyle, and fashion—will be aimed squarely at connecting with younger audiences and expanding ESPN’s cultural reach.
Feeney’s rise has been rapid and groundbreaking. In 2022, she became the first social media correspondent for an NFL team, covering the Washington Commanders. Since then, she has reported from major events like the Super Bowl and the Oscars, while creating high-performing content such as her viral Masters concessions TikTok, which drew over 1.5 million views.
Consulting Insight – What This Means for Sports Brands
Katie Feeney’s signing highlights three critical shifts in sports media:
- Creator-Led Storytelling – Platforms now reward personality and authenticity as much as traditional reporting.
- Multi-Platform Strategy – Audiences are fragmented; successful brands meet them on TikTok, YouTube, and emerging channels, not just TV.
- Lifestyle Integration – Combining sports coverage with fashion, culture, and personal perspective deepens fan engagement.
Sports organisations, leagues, and brands that fail to adapt risk losing relevance—especially among Gen Z and younger Millennials.
How 365247 Can Help?
At 365247 Consulting, we specialise in helping sports organisations and rights holders:
- Identify and collaborate with high-impact creators.
- Develop multi-platform content strategies that drive audience growth.
- Integrate culture and lifestyle into sports coverage without diluting core brand values.
Let’s build your next breakthrough moment in sports media. Let’s talk.
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