Fulham FC have officially unveiled their 2025/26 away kit, produced by adidas, marking the return of the club’s 1995 crest for the first time since 2001.
The design draws inspiration from the club’s late-90s heritage, adopting a green colourway reminiscent of the 1999/2000 away strip. It features navy detailing, white piping, and the iconic adidas Three Stripes, completed with navy shorts and socks. The kit will also be available in a dedicated women’s fit.
The launch campaign, fronted by former Fulham midfielder Sean Davis, blends past and present. The promotional video features current stars Harry Wilson, Emile Smith Rowe, Rodrigo Muniz, Ella Tagliavini, Megalie Mendes, and Jade Bradley, celebrating the nostalgia of supporting Fulham away in the 1990s.
Royal Caribbean serves as the shirt sponsor for junior and mini kits. Fans can purchase the new strip in-store and online from Thursday, 7 August.
Sports Branding & Fan Engagement Consulting
The unveiling of Fulham’s latest away kit is more than a merchandise drop — it’s a case study in brand storytelling. By reviving a retro crest and colour palette, the club has tapped into nostalgia marketing, which strengthens emotional bonds with long-time supporters while appealing to younger audiences through modern production and star player involvement.
At 365247 Media Consulting, we help clubs, leagues, and sports brands design campaigns that combine heritage valuewith commercial opportunity. From kit launch strategies to sponsorship activation plans, our expertise ensures you maximise fan engagement and brand ROI.
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IMAGE: Fulham FC
