In a move blending financial ingenuity with structural evolution, Everton FC’s women’s team has been sold to Roundhouse Capital Holdings — the same ownership vehicle that controls the broader Everton organization under the leadership of American businessman Dan Friedkin.
The sale, while internal, is significant. By transferring the women’s team to a separate legal entity, Everton has not only opened the door to minority investment and independent operational growth on the women’s side, but also improved its Profitability and Sustainability Rules (PSR) position on the men’s side.
A Two-Fold Strategy
The Premier League’s financial regulations allow clubs to incur a maximum of £105 million in losses over a three-year period. Everton’s history with PSR breaches is well-documented, having received point deductions in both the 2021–22and 2022–23 seasons.
Now, by selling the women’s team to a subsidiary within its ownership structure, the club is able to record the transaction as revenue — giving their PSR accounting a much-needed boost.
Though the financial details of the sale remain undisclosed, the strategic value is clear. The women’s team now exists as a standalone asset, able to attract outside investment and potentially benefit from focused brand partnerships or international growth strategies.
A Growing Trend in the Premier League
Everton’s restructuring is not without precedent.
- In June 2024, Chelsea transferred their women’s team to BlueCo — their parent holding company — for an estimated £200 million, enabling the club to attract Reddit co-founder Alexis Ohanian as a minority investor.
- Around the same time, Aston Villa executed a similar play, moving their women’s team under the umbrella of V Sports.
These moves reflect a broader evolution in the financial and structural handling of women’s football. Clubs are no longer merely integrating women’s teams for optics or compliance — they are now treating them as scalable business unitscapable of generating commercial returns, engaging new audiences, and contributing meaningfully to overall portfolio value.
On the Pitch
While the off-field maneuvering takes center stage, Everton Women remain a solid performer. In the 2024–25 season, the team secured an eighth-place finish in the Women’s Super League, reached the fifth round of the Women’s FA Cup, and competed in the group stages of the Women’s League Cup.
With new ownership alignment and the potential for outside capital infusion, Everton Women may be entering a new phase — one where strategic autonomy could unlock competitive ambition.
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