As the FIFA Club World Cup 2025 moves into its knockout stages, FIFA has announced a new commercial milestone: The Home Depot has been named an official partner of the tournament in North America.
This deal deepens The Home Depot’s commitment to global football and builds upon its previously announced alignment with the FIFA World Cup 2026.
Building More Than Just Homes: Why This Partnership Matters
According to FIFA Chief Business Officer Romy Gai, the partnership with The Home Depot is more than transactional — it’s rooted in community:
“The Home Depot’s long-standing connection with communities across North America makes them an ideal partner… This tournament, which attracted nearly 1.7 million fans in the stands across the first 48 matches, is already showing the passion for football in the region.”
With increased fan engagement, heightened commercial activity, and significant attention around the 2026 World Cup, brands like The Home Depot are seeking strategic entry points — and the Club World Cup offers just that.
At 365247, we view this deal as part of a larger trend of retail-meets-sport synergy:
- Home Depot’s presence in over 2,300 North American locations offers FIFA an unmatched physical footprint for experiential activations.
- The tournament gives Home Depot access to football’s growing Gen Z and Latino audiences — key to their long-term growth.
- By backing both the Club World Cup 2025 and World Cup 2026, the brand builds multi-year relevance, not just campaign-led spikes.
For FIFA, this is also a signal to other non-endemic brands: football is now a viable, scalable marketing platform in North America — beyond the traditional beverage, apparel, and telco giants.
The Brand Perspective
Allison Kolber, VP of Integrated Marketing at The Home Depot, captured the emotional core of this investment:
“Connecting with our customers through the power of sport is something we deeply value, and we’re excited to harness the spirit of football through this collaboration.”
This isn’t just about logo placement. It’s about embedding The Home Depot into the cultural rhythm of football across cities, homes, and communities.
