As the UEFA Women’s Euro 2025 prepares to kick off in Switzerland from July 2–27, new research by Ampere Analysis reveals a powerful inflection point in the business of women’s sport. The tournament is expected to generate at least €32.5 million in sponsorship revenue, representing a staggering 112% increase over the 2022 edition.
This is not just a revenue milestone — it’s a signal that women’s football is now a mainstream commercial asset, not a corporate CSR checkbox.
The Data Behind the Surge
Ampere’s study highlights a major shift in European audience behavior. In just two years:
- Fan interest has soared — from 53% to 76% of European sports fans saying they enjoy watching the Women’s Euros live.
- Sponsorship appeal has diversified — with 20 global and national sponsors officially confirmed so far.
Among them are blue-chip brands like:
Amazon
Visa
Unilever
Lidl
Euronics
Grifols
The sponsor breakdown shows a truly pan-European and transatlantic spread:
- 30% from the U.S.
- 25% from Germany
- 15% from Switzerland
- The rest from the U.K., Netherlands, France, and Spain.
Strategic Consulting Insight: Why This Matters for Brands
The record-breaking forecast is more than a commercial headline — it’s a case study in brand strategy evolution.
1. From Visibility to Authenticity
Brands are no longer just buying logos; they’re investing in narratives. Women’s football offers high emotional engagement, accessible athletes, and authentic brand storytelling that resonates deeply — particularly with Gen Z and millennial audiences.
2. A Safe Bet in a Fragmented Media Landscape
With sports rights increasingly fragmented, and digital ad spaces cluttered, live, high-impact, values-driven content like the Women’s Euros offers marketers a rare clean slate. It’s premium, uncontroversial, and cross-demographic.
3. The ‘Halo Effect’ of Women’s Sport
Supporting the Women’s Euros doesn’t just boost brand affinity in sport — it enhances perception in DEI, sustainability, youth engagement, and employee brand culture. It’s commercial, but it’s also culturally strategic.
What’s Next
For Brands:
Women’s sport should now sit at the core of your annual marketing and sponsorship planning — not the periphery. Consider it a long-term growth investment, not a short-term activation play.
For Rights Holders:
The data provides proof to revalue your women’s properties. Start developing standalone women’s rights packages with clear audience and impact metrics. You are no longer selling development — you’re selling premium.
For Agencies and Media Platforms:
There’s a massive opportunity to create narratives, docuseries, live features, and social-first formats centered on women’s football. The demand is there — what’s missing is consistent, creative supply.
Let’s Talk
At 365247 Consultancy, we help brands, properties, and rights holders turn moments like UEFA Women’s Euro 2025 into long-term commercial ecosystems.
If you’re looking to enter or expand your presence in women’s sports through:
- Strategic sponsorships
- Athlete ambassador alignment
- Campaign activation
- Rights valuation or packaging
