In a landmark move that could redefine how fans interact with the sport, OneFootball has announced the community presale of its native utility token – OneFootball Credits ($OFC) – ahead of its upcoming Token Generation Event. With this step, OneFootball is positioning itself not just as a content platform, but as the nucleus of a fan-powered digital football ecosystem, enabling supporters to play an active role in shaping the sport’s future.
With over 200 million monthly users and partnerships spanning top-tier clubs like FC Barcelona and Real Madrid, OneFootball has already built one of football’s most vibrant global digital communities. The introduction of $OFC accelerates its ambition: turning that passive community into a decentralized, participatory economy of football fandom.
What Is $OFC and Why It Matters
$OFC – OneFootball Credits – will operate as the central digital utility token within the OneFootball ecosystem. It will allow fans to unlock a suite of exclusive offerings ranging from limited-edition digital collectibles, matchday experiences, and exclusive physical merchandise to community governance features and NFT activations.
The presale, now open, provides early supporters a limited window to acquire $OFC tokens ahead of the public release. Early access comes with priority rewards, enhanced engagement features, and the opportunity to shape the evolution of the OneFootball platform itself.
This move represents more than just another token launch. It marks a paradigm shift in how football platforms view fan engagement—not as a byproduct of media consumption, but as the primary value driver of the entire ecosystem.
Executive Vision: Community First, Always
OneFootball CEO Patrick Fischer encapsulated the spirit of this transition:
“Football has always been a community first, not just a business. When you as a fan succeed, the ecosystem succeeds, and vice versa.”
It’s a candid declaration that breaks from the traditional top-down model of fan engagement. Instead of passive content consumers, OneFootball wants its users to become owners, stakeholders, and collaborators.
Vincent Schalk, OneFootball’s General Manager, added:
“Our community presale allows millions of football fans to engage in creating a forward-thinking platform that serves its core contributors – the fans.”
Why This Matters: A Signal of What’s to Come in Sports Media
From blockchain-enabled fan tokens to decentralized fan voting platforms, the sports industry is moving towards a future where fans demand ownership, transparency, and access. OneFootball is one of the first major football media players to embed that principle natively into its business model.
This isn’t about speculative crypto play—it’s about the tokenization of loyalty, identity, and belonging in the football economy. And by being first movers, OneFootball and $OFC holders gain a structural advantage in this new paradigm.
Tokenizing Fandom – What Clubs, Leagues & Media Players Need to Know
At 365247 Consultancy, we help clubs, leagues, and sports tech platforms make sense of digital disruption—from Web3 innovations to decentralized fan economies.
Here’s how you can approach the shift:
Fan Loyalty Through Utility, Not Hype
Our approach ensures fans aren’t just speculating—they’re earning, participating, and co-creating value through tokenized experiences.
Brand Ecosystem Structuring
We build end-to-end token ecosystems—from fan reward loops and gamification to exclusive digital IP—designed for long-term retention.
Join the Next Era of Football Media
Whether you’re a fan looking to get in early on $OFC or a brand exploring how to tokenize your audience engagement, the time is now.
Ready to future-proof your fan engagement strategy? Schedule an introductory call here.
Welcome to the era of fan-powered football.
OneFootball isn’t just broadcasting the future — it’s letting fans build it.
