The worlds of football, fashion, and music just got their next cultural crossover moment.
Lamine Yamal has officially teamed up with Beats by Dre as their newest global brand ambassador — and the vibes are immaculate.
But this isn’t just a partnership. It’s a creative vision.
Welcome to Lamine Records: Where Football Meets Frequency
In a fresh new campaign that feels more like a short film than a typical ad, Yamal is cast as the CEO of ‘Lamine Records’, curating the ultimate pre-match tracklist. We follow him through studio booths and beat drops as he chases that perfect sound to get in the zone — until a young fan helps him lock in on the vibe. It’s cinematic, it’s authentic, and it hits on everything Gen Z lives for: sound, story, and style. Catch the video on –
And of course, Yamal’s headphones? Custom. Inspired by the iconic colors of Barça, he rocks a bespoke pair of Beats Studio Pro, matching his personality and his play.
Morad Cameo: From 304 to Global Stage
There’s another layer to this campaign that hits deeper — Morad, the Spanish-Moroccan rapper who’s been turning up the heat in Europe’s underground music scene, makes a surprise cameo. The connection? Both Morad and Yamal come from the same hood — Rocafonda, a.k.a. the 304 in Mataró. It’s more than a co-sign; it’s a celebration of shared roots, hustle, and hometown pride.
For a generation raised on local pride and global reach, this is the type of storytelling that connects.
“I love music for so many reasons — it helps me lock in before games, chill when I’m off the pitch, and just escape into fun,” says Yamal. “Beats is a brand that just gets that energy. I’m proud to be part of the fam.”
More Than Headphones: A Culture Statement
he campaign also spotlights Beats’ latest drops — from the next-gen Powerbeats Pro 2 and Beats Solo 4, to the revamped Beats Pill and the ultra-premium Studio Pro. But what makes this hit different isn’t just the tech — it’s the culture behind it.
Whether you’re grinding through gym sessions, pre-gaming with friends, or zoning out on late-night walks — music is the new prep ritual, and Beats knows that better than anyone. By tapping into athletes who double as cultural icons, they’re redefining what it means to show up ready.
Beats’ 2025 Lineup: Pure Fire
Yamal joins an elite Beats roster that includes icons like:
- 🐐 Lionel Messi
- ⚡ Erling Haaland
- 🏀 LeBron James
- 👑 Qinwen Zheng
- 🎯 Alessia Russo
It’s not just about athletic ability — it’s about charisma, influence, and the power to shape what’s next.
“Lamine creates magic on the pitch, and music is clearly another huge part of his story,” says Chris Thorne, Chief Marketing Officer at Beats. “We wanted to showcase his passion and bring his personality to the front.”
Why This Matters to You
This collab is more than just another athlete deal. It’s a blueprint. A reminder that your style, your sounds, your hustle — they all work together to shape your identity. Lamine Yamal isn’t just playing football. He’s shaping what it means to be young, creative, and globally iconic in 2025.
So whether you’re chasing dreams on the pitch, dropping your next SoundCloud track, or just figuring out your own lane — remember:
The beat you walk to is the brand you become.
Image – VERSUS
